There's a lot more to marketing your practice than meets the eye.  Most small practices focus on the simple things such as yellow page ads to get the word out to potential clients, but there are a myriad of other inexpensive methods that can be used to effectively build brand recognition for your practice and drive new clients to your door.  Call us to learn more about the services listed below.

Web Development & Support:

          As we all know, more and more clients use the internet on a regular basis to find information, to shop, to communicate and so on.  In this world, a website is as critical to your business as a sign over your door or a listing in the phone book.  If your practice does not have a web presence yet, where are your clients going to look for pet health information?  Where are they shopping for toys or pharmaceuticals?

     VMS can build a site for you at a fraction of what other developers will charge and rocket your practice into the digital age! Click on the following link to view a site developed by VMS.  www.rivertownanimalhospital.com

Practice Brand Image Development:

          Branding is as crucial to your success as location or accessibility.  Can you identify the veterinary supply companies associated with the following images? 

          Click here for the correct answers.

          All of these companies do an excellent job of getting their company images out there in front of their consumers faces again and again.  VMS will help you to design a catchy, memorable logo and develop the collateral pieces that get your practice noticed!  Letterhead, envelopes, invoices, statements, magnets, business cards, even accounts receivable postcards!  Your logo should make clients think of you as much as your name does.

Annual Marketing Calendars:

          The experts say that as much as 10% of your net profits should be reinvested in marketing your practice.  Whatever amount you settle on, a solid budget that spreads those dollars out over the full year is key to getting the most bang for your buck.  We can develop a year long calendar for your practice that will itemize each dollar and show you where and how to spend your marketing dollars with the greatest impact!

Community Involvement:

          More than almost any other type of business, Animal Hospitals are limited by their location when it comes to gaining clients; very few people will venture outside of their immediate neighborhoods for regular veterinary care, even if it is superior.  Because of this, I strongly recommend that my clients make an effort to get involved in their community and to stay involved.  Your clients will recognize this commitment to the community, as will others in your area.  VMS will help you to get connected with the community event planners in your neighborhood and get your beautiful new logo out there regularly for everyone to see!

Developing the Practice Vision:

        Anyone that has been to a practice management CE event has heard the phrases "Vision Statement" and "Management Statement" time and time again.  Do you have a vision statement for your practice?  Does it inspire your team to improve and reach for that vision and try to make it a reality?  If not, then let VMS come in and help you AND your team to create a vision that can supercharge your efforts and give everyone something to strive for.  VMS will deliver an interactive seminar that gets every member of your practice involved in creating the vision.  Through contributing to the vision creation and helping to identify the tangible benefits of it, your team will feel invested in the process and committed to making this dream a reality. 

Quarterly Newsletters:

           This is one of the simplest and most cost effective means of internal marketing, but who has the time to write the articles, establish the layout, collect bids on printing and shipping, organize the mailing lists, and so on?  VMS does!  We can help a little or a lot; whether simply managing the process or writing the articles, VMS has a solution that fits your needs.  Your newsletters will look clean and professional and be out on time!

21st Century Reminder Systems:

           As modern Americans, we are inundated with junk mail, junk email, promotional flyers, you name it!  How do those little reminder cards even get noticed?  Well, sometimes they don't.  VMS will work with you and your practice software to set up a four-tiered reminder system that will save you money on postage and make certain that you aren't letting any clients slip through the cracks. 

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